Kellie Sedgwick – Pikes Peak of Texas

Featured

Why These White Wedding Roses Are In Demand And What to Use Instead

White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how this happens and the many substitutions to leave you feeling refreshed and inspired. Wedding roses are up 25-50%. The pandemic’s…

Kellie Sedgwick
June 2, 2022

Featured

How to Win the Bridal Market

Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets. Why is the Bridal Market a Big Opportunity? Weddings are…

Kellie Sedgwick
April 26, 2022

Featured

How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry

The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love to see their efforts making waves. Weddings are in high demand this year. We’ve had more weddings this year since…

Kellie Sedgwick
January 17, 2022

Featured, News, Resources

Why You Should Forget About Single-Use Flowers

Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and enjoyment to others by donating flowers to those in need. Before you start, verify where…

Kellie Sedgwick
July 27, 2021

Tips & How-To

A Short Guide to Finding Gaps in the Flower Market

Weddings and events are almost back to full production, but there will always be an opportunity for growth in other markets. Make a list of businesses you frequent. Write down where you get your morning coffee, your afternoon snack, and…

Kellie Sedgwick
July 15, 2021

Resources, Tips & How-To

A Guide for Florists Selling Products Online

The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social commerce. Chat bots. Adding a chat bot to your website can increase sales overnight. At the very least, it will…

Kellie Sedgwick
July 8, 2021

Featured

What are the Differences Between Shipped Flowers and Local Florists?

Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will take a percentage. With this knowledge, do you really want fewer flowers for what you pay? Flowers from a box…

Kellie Sedgwick
July 2, 2021

Featured, Resources

How to Manage Inventory and Maximize Sales as a Florist

Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for success. Cut flowers need their own system as well as supplies, gifts, and administrative equipment…

Kellie Sedgwick
June 23, 2021

Resources, Tips & How-To

What Low-Cost Marketing Strategies Can I Use for My Florist Business?

Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering and payment system are crucial points of contact with clients. Provide a streamlined process to…

Kellie Sedgwick
June 3, 2021

Featured

How Can a Florist Build Trust with a Wholesaler Post-Pandemic?

Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler through these easy steps. Ask questions. We have flower buyers in-house that are in contact with farmers and sales representatives…

Kellie Sedgwick
May 26, 2021