How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets.…
How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry
The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love to see their efforts making waves. Weddings are in high…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and enjoyment to others by donating…