Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how…
How to Manage Inventory and Maximize Sales as a Florist
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately…
A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other…
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving…
10 Facts About Flowers You Probably Haven’t Heard Before
Flowers are impactful, beautiful and full of awesome fun facts. You may already know and others may justlearn about today, either…
What Low-Cost Marketing Strategies Can I Use for My Florist Business?
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology.…
Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for…
How Can a Florist Build Trust with a Wholesaler Post-Pandemic?
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and…
How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry
The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love…
Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t…