Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for…
What are the Differences Between Shipped Flowers and Local Florists?
Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will…
A Guide for Florists Selling Products Online
The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social…
What Low-Cost Marketing Strategies Can I Use for My Florist Business?
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology.…
How to Become the Top Florist for Proms in Your City
Prom events are all about engaging customers in-person, often in your store. They’re also your best-bet opportunity to educate teens…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and…
A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other…