Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and…
Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for…
Top Floral Trends: Hoop Centerpieces [Updated 2021]
From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never…
How to Manage Inventory and Maximize Sales as a Florist
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately…
What are the Differences Between Shipped Flowers and Local Florists?
Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will…
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving…
How to Become the Top Florist for Proms in Your City
Prom events are all about engaging customers in-person, often in your store. They’re also your best-bet opportunity to educate teens…
A Florist’s Guide to Halloween Season
Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the…