Category Resources

Meet Our Floral Suppliers: Smithers-Oasis

Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and…

A Florist’s Guide to Halloween Season

Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the ancient festival of Samhain (pronounced sow-in). Held on their new…