Category Resources

Why You Should Forget About Single-Use Flowers

Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and enjoyment to others by donating…

A Guide for Florists Selling Products Online

The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social commerce. Chat bots. Adding a chat bot to your website…

How to Manage Inventory and Maximize Sales as a Florist

Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for success. Cut flowers need their…

What Low-Cost Marketing Strategies Can I Use for My Florist Business?

Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering and payment system are crucial…

Meet Our Floral Suppliers: Smithers-Oasis

Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and…

A Florist’s Guide to Halloween Season

Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the ancient festival of Samhain (pronounced sow-in). Held on their new…

How to Handle Fresh-Cut Peonies as a Florist

What a show stopper Peonies in bloom are!

Meet Our Growers: Greenrose [Updated 2021]

Stunning roses

How to Handle Fresh-Cut Roses as a Florist

How to handle roses with care.