Category Featured

Why These White Wedding Roses Are In Demand And What to Use Instead

White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how this happens and the many substitutions to leave you feeling…

How to Win the Bridal Market

Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets.…

How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry

The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love to see their efforts making waves. Weddings are in high…

Why You Should Forget About Single-Use Flowers

Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and enjoyment to others by donating…

What are the Differences Between Shipped Flowers and Local Florists?

Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will take a percentage. With this knowledge, do you really want…

How to Manage Inventory and Maximize Sales as a Florist

Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for success. Cut flowers need their…

How Can a Florist Build Trust with a Wholesaler Post-Pandemic?

Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler through these easy steps. Ask questions. We have flower buyers…

When Life Gives You Sunflowers [Updated 2021]

Sunflowers are great heading into Fall

Meet Our Growers: Rosaprima [Updated 2021]

The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving force. Perfected over hundreds of years, our breeding process involves…

Top Floral Trends: Hoop Centerpieces [Updated 2021]

From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never knew you needed. When it comes to wedding symbolism,…