Category Tips & How-To

A Short Guide to Finding Gaps in the Flower Market

Weddings and events are almost back to full production, but there will always be an opportunity for growth in other markets. Make a list of businesses you frequent. Write down…

A Guide for Florists Selling Products Online

The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social commerce. Chat bots. Adding a chat bot to your website…

What Low-Cost Marketing Strategies Can I Use for My Florist Business?

Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering and payment system are crucial…

red poinsettia flowers in close up photography

Simple Care Tips for Poinsettias

Poinsettias bring a splash of festive red and green

Step-by-Step Guide to Wiring Succulents

Steps on wiring succulents

How to Handle Fresh-Cut Peonies as a Florist

What a show stopper Peonies in bloom are!

How to Handle Fresh-Cut Roses as a Florist

How to handle roses with care.

How to Become the Top Florist for Proms in Your City

Prom events are all about engaging customers in-person, often in your store. They’re also your best-bet opportunity to educate teens about flowers, but you might find yourself teaching them another…

Flowers for Heroes on Memorial Day

Honoring those who have served our country