A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other markets. Make a list of businesses you frequent. Write down…
Category Tips & How-To
A Guide for Florists Selling Products Online
The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social commerce. Chat bots. Adding a chat bot to your website…
What Low-Cost Marketing Strategies Can I Use for My Florist Business?
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering and payment system are crucial…
Simple Care Tips for Poinsettias
Poinsettias bring a splash of festive red and green
Step-by-Step Guide to Wiring Succulents
Steps on wiring succulents
How to Handle Fresh-Cut Peonies as a Florist
What a show stopper Peonies in bloom are!
How to Handle Fresh-Cut Roses as a Florist
How to handle roses with care.
How to Become the Top Florist for Proms in Your City
Prom events are all about engaging customers in-person, often in your store. They’re also your best-bet opportunity to educate teens about flowers, but you might find yourself teaching them another…
Flowers for Heroes on Memorial Day
Honoring those who have served our country