How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets.…
Tag retail florist
How to Manage Inventory and Maximize Sales as a Florist
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for success. Cut flowers need their…
When Life Gives You Sunflowers [Updated 2021]
Sunflowers are great heading into Fall
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving force. Perfected over hundreds of years, our breeding process involves…
10 Facts About Flowers You Probably Haven’t Heard Before
Flowers are impactful, beautiful and full of awesome fun facts. You may already know and others may justlearn about today, either way, you can never know enough fun flowerfacts. Not only…
Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t until she was a sophomore in high school that she…
Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and…
Fun, Flowers, Rodeo: Houston Horticulture Competition 2019
Create something beautiful in the Show's Horticulture Competition!
A Florist’s Guide to Halloween Season
Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the ancient festival of Samhain (pronounced sow-in). Held on their new…
Flowers for Heroes on Memorial Day
Honoring those who have served our country