Tag retail florist

How to Win the Bridal Market

Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets.…

pink roses

Meet Our Growers: Rosaprima [Updated 2021]

The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving force. Perfected over hundreds of years, our breeding process involves…

Meet Our Floral Suppliers: Smithers-Oasis

Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and…

A Florist’s Guide to Halloween Season

Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the ancient festival of Samhain (pronounced sow-in). Held on their new…