Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how this happens and the many substitutions to leave you feeling…
Tag wedding florist
How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more than just boutonnieres and bouquets.…
How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry
The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love to see their efforts making waves. Weddings are in high…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and enjoyment to others by donating…
A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other markets. Make a list of businesses you frequent. Write down…
How to Manage Inventory and Maximize Sales as a Florist
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for success. Cut flowers need their…
What Low-Cost Marketing Strategies Can I Use for My Florist Business?
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering and payment system are crucial…
How Can a Florist Build Trust with a Wholesaler Post-Pandemic?
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler through these easy steps. Ask questions. We have flower buyers…
Top Floral Trends: Hoop Centerpieces [Updated 2021]
From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never knew you needed. When it comes to wedding symbolism,…
Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and…