A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other…
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving…
Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how…
A Guide for Florists Selling Products Online
The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social…
Top Floral Trends: Hoop Centerpieces [Updated 2021]
From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never…
Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t…
How to Design Around Seasonality to Deal With Current Product Shortages in the Floral Industry
The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love…
How Can a Florist Build Trust with a Wholesaler Post-Pandemic?
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler…
How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into…