How to Become the Top Florist for Proms in Your City
Prom events are all about engaging customers in-person, often in your store. They’re also your best-bet opportunity to educate teens…
How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into…
Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t…
How Can a Florist Build Trust with a Wholesaler Post-Pandemic?
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler…
Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how…
A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other…
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving…