Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how…
How Can a Florist Build Trust with a Wholesaler Post-Pandemic?
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler…
A Florist’s Guide to Halloween Season
Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the…
10 Facts About Flowers You Probably Haven’t Heard Before
Flowers are impactful, beautiful and full of awesome fun facts. You may already know and others may justlearn about today, either…
Young Texan Finds Purpose in Floristry: Meet Ashton Lucas
Growing up on a farm in Texas, Ashton Lucas always figured she’d do something related to agriculture. But it wasn’t…
How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into…
Top Floral Trends: Hoop Centerpieces [Updated 2021]
From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never…
A Short Guide to Finding Gaps in the Flower Market
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other…