What are the Differences Between Shipped Flowers and Local Florists?
Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will…
How to Manage Inventory and Maximize Sales as a Florist
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately…
What Low-Cost Marketing Strategies Can I Use for My Florist Business?
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology.…
Why These White Wedding Roses Are In Demand And What to Use Instead
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how…
A Florist’s Guide to Halloween Season
Halloween dates back 2,000 years to now present-day Ireland, northern France, and the United Kingdom, where the Celts celebrated the…
How to Win the Bridal Market
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into…
Meet Our Growers: Rosaprima [Updated 2021]
The Art of the Rose Quality is the cornerstone behind our success. An uncompromising quest for perfection is our driving…
Meet Our Floral Suppliers: Smithers-Oasis
Since our earliest days in 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for…
Why You Should Forget About Single-Use Flowers
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and…